Post-Conference Workshops

9:00 AM - 12:00 PM Leveraging Design-Thinking in Customer Journey Mapping

Kartina Sury, Head, Knowledge Management, A Financial Institution, Indonesia
· How to create a customer journey map. Key points for consideration
· Finding the intersection between feasibility, viability and desirability: Matching up to customer expectations
· Harnessing data and technology to gain a deeper understanding of customers
· Where does the experience start and end? Using the map to develop an action plan for delivery


Kartina Sury

Head, Knowledge Management
A Financial Institution, Indonesia

1:00 PM - 4:00 PM Leveraging Design-Thinking in Customer-Centric Product Innovation

Sudhir Nain, CEO & Co-Founder, Bayzil
· Defining your customer: Who are you developing your products for?
· Prioritising your customer’s needs:0 What problems can you solve with your product?
· Delivering innovation while minimising risks by releasing a minimum viable product (MVP) and collecting feedback on soft launch
· Working backward to gain a deeper understanding of your products’ market value


Sudhir Nain

CEO & Co-Founder